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A Success Story

San Bernardino County continues to shine as a leader in economic development innovation and community empowerment, earning the prestigious California State Association of Counties (CSAC) award for its partnership with the Asociación de Emprendedor@s. Through this program, the San Bernardino County Economic Development Department is addressing the distinct challenges faced by minority entrepreneurs, such as limited access to resources and support networks. By providing culturally tailored training and mentorship in Spanish, the program has helped participants overcome barriers and achieve business success. In 2023 and 2024, the program supported 165 Hispanic entrepreneurs, with 88 graduates completing an intensive eight-week training. Nearly half of the 2023 graduates launched their own businesses, fueling economic growth across the region. The CSAC award not only celebrates the success of the Asociación de Emprendedor@s but also positions San Bernardino County as a model of innovation in small business development. The program’s replicable framework provides a roadmap for other counties seeking to support disadvantaged entrepreneurs, proving that targeted resources and strategic partnerships can drive economic equity and community prosperity.