A Success Story
During the 2018 Poverty Awareness Month, the County of San Bernardino’s department of Human Services launched #EmpowerSBC to promote awareness and education through social media. #EmpowerSBC postings and videos highlighted community collaborations, resources and services. Fifteen county departments, community-based organizations and residents came together to identify innovative solutions to create pathways out of intergenerational poverty. Campaign efforts support the Countywide Vision through meeting the safety, health and social service needs of residents. Ongoing efforts include multi-agency education and training and an innovative pilot project that brings those affected by poverty together to examine how poverty impacts communities. The Public Relations Society of America Inland Empire Chapter recognized #EmpowerSBC with social media and video awards.